{"id":100591,"date":"2026-01-23T14:42:11","date_gmt":"2026-01-23T14:42:11","guid":{"rendered":"https:\/\/apgsolutions.com\/apg-cash-drawer-introduces-a-new-name-new-branding-and-guiding-principles\/"},"modified":"2026-01-27T16:06:45","modified_gmt":"2026-01-27T16:06:45","slug":"apg-cash-drawer-introduces-a-new-name-new-branding-and-guiding-principles","status":"publish","type":"post","link":"https:\/\/apgsolutions.com\/fr\/apg-cash-drawer-introduces-a-new-name-new-branding-and-guiding-principles\/","title":{"rendered":"SGA Cash Drawer pr\u00e9sente un nouveau nom, une nouvelle marque et de nouveaux principes directeurs"},"content":{"rendered":"\n

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\u00a0<\/h3>\n\n

Le fournisseur mondial de solutions POS annonce une strat\u00e9gie de rebranding pour souligner la force des capacit\u00e9s, de la croissance, de l’innovation et de l’engagement \u00e0 aider les clients du monde entier.<\/em><\/h3>\n\n
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POUR PUBLICATION IMM\u00c9DIATE<\/p>\n\n

MINNEAPOLIS, MN – (7 d\u00e9cembre 2021) – APG Cash Drawer, leader mondial des solutions innovantes de gestion des esp\u00e8ces dans les points de vente, des tiroirs-caisses de haute qualit\u00e9 et des tiroirs-caisses de type \u00a0\u00bb SMART \u00ab\u00a0, est le premier fabricant mondial de tiroirs-caisses. SMART<\/em><\/strong>till\u00ae<\/sup> au point de vente, a annonc\u00e9 aujourd’hui l’introduction d’un nouveau nom d’entreprise<\/a>, d’un nouveau slogan, d’une nouvelle image de marque et de nouveaux principes directeurs.<\/span><\/p>\n\n

S’appuyant sur le capital de sa marque et sur ses 40 ans d’exp\u00e9rience dans le secteur, APG Cash Drawer abandonnera officiellement Cash Drawer de son nom et introduira un nouveau slogan, apg\u00ae<\/sup><\/em><\/a>– trust at every point\u2122 <\/a><\/em>en janvier 2022.<\/span><\/p>\n\n

Les nouveaux \u00e9nonc\u00e9s de valeurs et principes directeurs de l’entreprise, appel\u00e9s \u00ab\u00a0points de boussole\u00a0\u00bb, se refl\u00e8tent dans le nouveau nom, la nouvelle image de marque et le slogan, qui soulignent les valeurs fondamentales in\u00e9branlables de l’entreprise, son am\u00e9lioration continue, son d\u00e9vouement in\u00e9branlable et son engagement \u00e0 l’\u00e9gard des employ\u00e9s et des clients.<\/span><\/p>\n\n

Les changements \u00e0 venir t\u00e9moignent de la promesse renouvel\u00e9e d’apg\u00ae<\/sup><\/em> \u00e0 l’\u00e9gard de ses clients de fournir des solutions de haute qualit\u00e9, les meilleures de leur cat\u00e9gorie, pour les environnements de vente au d\u00e9tail, et de sa volont\u00e9 d’am\u00e9liorer la vie quotidienne des fournisseurs du secteur de la vente au d\u00e9tail et de l’h\u00f4tellerie dans le monde entier. Soutenir le pouvoir du commerce de d\u00e9tail local et reconna\u00eetre ce qu’il signifie pour les gens et leurs communaut\u00e9s sont des convictions fondamentales d’ apg\u00ae<\/sup><\/em>. Le nouveau slogan est l’exemple m\u00eame de l’attention constante de l’entreprise. <\/span><\/p>\n\n

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\nhttps:\/\/youtu.be\/nS-ySRmVQok\n<\/div><\/figure>\n\n\n\n

Paul Griffiths,<\/em> pr\u00e9sident et directeur g\u00e9n\u00e9ral d’apg\u00ae<\/sup><\/em>, a d\u00e9clar\u00e9 : \u00ab\u00a0Chez apg\u00ae <\/sup>, lorsque nous disons ‘confiance’, c’est en tout point. Gr\u00e2ce \u00e0 la croissance et \u00e0 l’innovation, notre objectif est de renforcer la vitalit\u00e9 de tous les fournisseurs du secteur de la vente au d\u00e9tail et de l’h\u00f4tellerie dans le monde entier. En d’autres termes, il est facile de faire des affaires avec nous. C’est la base de tout ce que nous faisons. Nous avons gagn\u00e9 notre r\u00e9putation de leader du march\u00e9 en mati\u00e8re d’excellence des produits en d\u00e9veloppant des solutions nouvelles et passionnantes pour r\u00e9pondre aux besoins d’un monde de la vente au d\u00e9tail en constante \u00e9volution.\u00a0\u00bb <\/span><\/p>\n<\/div>\n\n

L’entreprise s’efforce de devenir le partenaire mondial des d\u00e9taillants et des prestataires de services d’accueil, en proposant des solutions innovantes pour les am\u00e9liorer, relever les d\u00e9fis et assurer un avenir solide.<\/span><\/p>\n\n

\u00ab\u00a0Le changement de marque a impliqu\u00e9 une restructuration de notre proposition de valeur, une refonte compl\u00e8te de notre image de marque et une reproduction de la documentation essentielle, de notre pr\u00e9sence dans les m\u00e9dias num\u00e9riques et de nos engagements publics\u00a0\u00bb, a d\u00e9clar\u00e9 Andrew Carr, directeur g\u00e9n\u00e9ral de l’Agence europ\u00e9enne pour la reconstruction. <\/em>apg\u00ae<\/sup> EMEA. \u00ab\u00a0L’innovation conduira notre organisation vers des solutions nouvelles et passionnantes pour le commerce de d\u00e9tail et l’h\u00f4tellerie. Nous exploitons notre expertise unique pour renforcer le succ\u00e8s de nos partenaires tout en gagnant leur fid\u00e9lit\u00e9 \u00e0 travers le monde.\u00a0\u00bb <\/span><\/p>\n\n

L’entreprise est \u00e0 l’avant-garde des solutions de gestion de tr\u00e9sorerie et adh\u00e8re \u00e0 un ensemble de normes qui changent la donne afin d’am\u00e9liorer la rentabilit\u00e9 de ses clients et partenaires dans le monde entier. Le lancement de la nouvelle marque apg\u00ae <\/sup>r\u00e9affirme \u00e9galement l’engagement de la soci\u00e9t\u00e9 \u00e0 aider ses clients \u00e0 relever les d\u00e9fis, \u00e0 leur assurer un avenir solide et \u00e0 leur apporter\u00ab\u00a0la confiance en tout point\u2122\u00a0\u00bb, <\/em>autant d’\u00e9l\u00e9ments qui font partie des nouveaux principes fondamentaux et directeurs de la soci\u00e9t\u00e9. <\/span><\/p>\n\n

Ses progr\u00e8s en mati\u00e8re de p\u00e9riph\u00e9riques et de produits pour les syst\u00e8mes de point de vente, ainsi que le logiciel CurrentSee\u00ae <\/sup>pour les syst\u00e8mes de point de vente SMART<\/em><\/strong>till\u00ae <\/sup>, constitue une r\u00e9volution dans la gestion des esp\u00e8ces, permettant aux d\u00e9taillants de minimiser les pertes d’argent, de r\u00e9duire le co\u00fbt de la manipulation des esp\u00e8ces, d’am\u00e9liorer la productivit\u00e9 en magasin et d’am\u00e9liorer la vie quotidienne des employ\u00e9s des \u00e9tablissements de vente au d\u00e9tail et d’h\u00f4tellerie dans le monde entier.<\/span><\/p>\n\n

Le nouveau nom et la nouvelle marque seront pr\u00e9sent\u00e9s \u00e0 NRF 2022, le grand salon de la vente au d\u00e9tail \u00e0 New York, NY du 16 au 18 janvier 2022, stand #3651 et stand #3751, et \u00e0 EuroCIS 2022 \u00e0 D\u00fcsseldorf, Allemagne du15 au<\/sup>17<\/sup> f\u00e9vrier, hall 9 stand #A18. Prenez rendez-vous avec nous \u00e0 NRF 2022 pour en savoir plus sur ces changements passionnants. <\/strong><\/a> <\/span><\/p>\n\n

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\u00c0 propos d’apg\u00ae<\/sup> Chez <\/strong> apg\u00ae <\/sup>, nous pensons que la vente au d\u00e9tail en magasin relie les gens \u00e0 leur communaut\u00e9, les uns aux autres, et favorise la r\u00e9ussite des entreprises. Depuis plus de 40 ans, nous fournissons des tiroirs-caisses \u00e0 vos communaut\u00e9s et \u00e0 leurs entreprises de vente au d\u00e9tail et d’h\u00f4tellerie par le biais de divers canaux de partenariat. Aujourd’hui, nous sommes l’un des principaux fabricants mondiaux de solutions de gestion des esp\u00e8ces et de p\u00e9riph\u00e9riques POS de premier ordre. Nos produits am\u00e9liorent la vie quotidienne des d\u00e9taillants et des prestataires de services d’accueil dans plus de 90 pays. Nos solutions aident les d\u00e9taillants \u00e0 simplifier leurs op\u00e9rations quotidiennes, \u00e0 relever les d\u00e9fis, \u00e0 assurer un avenir solide et \u00e0 rester en contact avec la communaut\u00e9 en am\u00e9liorant l’exp\u00e9rience des clients. Chez apg\u00ae <\/sup>, lorsque nous parlons de \u00ab\u00a0confiance\u00a0\u00bb, c’est \u00e0 chaque \u00e9tape, depuis l’engagement initial jusqu’\u00e0 la livraison et l’utilisation du produit. Gr\u00e2ce \u00e0 la croissance et \u00e0 l’innovation, notre objectif est de renforcer la vitalit\u00e9 de tous les fournisseurs du secteur de la distribution et de l’h\u00f4tellerie dans le monde entier. En d’autres termes, il est facile de faire des affaires avec nous, et vous pouvez nous faire confiance pour vous fournir des solutions POS de premier ordre adapt\u00e9es \u00e0 votre environnement de vente au d\u00e9tail. C’est la base de tout ce que nous faisons. Nous avons acquis notre r\u00e9putation de leader du march\u00e9 en mati\u00e8re d’excellence des produits en d\u00e9veloppant des solutions nouvelles et passionnantes pour r\u00e9pondre aux besoins d’un monde de la vente au d\u00e9tail en constante \u00e9volution. Nous exploitons notre expertise unique pour renforcer le succ\u00e8s des d\u00e9taillants et gagner la loyaut\u00e9 des partenaires de la cha\u00eene de valeur gr\u00e2ce \u00e0 des solutions POS fiables, s\u00e9curis\u00e9es et innovantes. Nous nous effor\u00e7ons d’\u00eatre le partenaire privil\u00e9gi\u00e9 des d\u00e9taillants et des prestataires de services d’accueil dans le monde entier. Pour plus d’informations, visitez apg\u00ae <\/sup>sur www.apgsolutions.com<\/a> ou appelez le 763-571-5000. <\/p>\n\n

\n\n

Contacts avec les m\u00e9dias <\/strong>763.571.5000<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 Le fournisseur mondial de solutions POS annonce une strat\u00e9gie de rebranding pour souligner la force des capacit\u00e9s, de la croissance, de l’innovation et de l’engagement \u00e0 aider les clients du monde entier. POUR PUBLICATION IMM\u00c9DIATE MINNEAPOLIS, MN – (7 d\u00e9cembre 2021) – APG Cash Drawer, leader mondial des solutions innovantes de gestion des […]<\/p>\n","protected":false},"author":1110,"featured_media":63872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16],"tags":[],"category_press":[460,464],"class_list":{"0":"post-100591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-classifiee","8":"category_press-cash-management","9":"category_press-rebrand"},"yoast_head":"\nL'apg\u00ae pr\u00e9sente un nouveau nom, une nouvelle marque et de nouveaux principes directeurs<\/title>\n<meta name=\"description\" content=\"APG annonce un changement de marque. 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