{"id":100607,"date":"2026-01-23T14:48:08","date_gmt":"2026-01-23T14:48:08","guid":{"rendered":"https:\/\/apgsolutions.com\/cash-handling-retailers-are-prioritizing-innovation-in-it-spending\/"},"modified":"2026-01-27T16:06:22","modified_gmt":"2026-01-27T16:06:22","slug":"cash-handling-retailers-are-prioritizing-innovation-in-it-spending","status":"publish","type":"post","link":"https:\/\/apgsolutions.com\/fr\/cash-handling-retailers-are-prioritizing-innovation-in-it-spending\/","title":{"rendered":"Les d\u00e9taillants accordent la priorit\u00e9 \u00e0 l’innovation dans leurs d\u00e9penses informatiques"},"content":{"rendered":"\t\t
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Les d\u00e9taillants augmentent leurs budgets informatiques et consacrent une part plus importante de ces budgets \u00e0 l’innovation. Ils investissent dans des solutions bas\u00e9es sur le cloud et l’automatisation pour remplacer les technologies vieillissantes afin de r\u00e9pondre \u00e0 la demande des clients pour des exp\u00e9riences omnicanales et de faire face \u00e0 une grave p\u00e9nurie de main-d’\u0153uvre. <\/p>\n\n

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Il y a cinq ans, selon IHL, les d\u00e9taillants consacraient moins de 20 % de leur budget informatique \u00e0 l’innovation. Aujourd’hui, la part du budget consacr\u00e9e \u00e0 l’innovation atteint 40 % dans certains secteurs, notamment les magasins de marchandises g\u00e9n\u00e9rales et l’h\u00f4tellerie, r\u00e9v\u00e8le un r\u00e9cent rapport de l’IHL<\/a>. <\/p>\n\n

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Les d\u00e9taillants dont le chiffre d’affaires augmente de plus de 10 %, d\u00e9finis comme les \u00ab\u00a0gagnants\u00a0\u00bb dans le rapport, d\u00e9pensent davantage en informatique que ceux dont la croissance est plus faible. Les gagnants consacrent \u00e9galement une plus grande part de ces d\u00e9penses \u00e0 des innovations telles que la mise \u00e0 jour des syst\u00e8mes de point de vente et la manipulation automatis\u00e9e des esp\u00e8ces, le marketing localis\u00e9 et les appareils mobiles pour les responsables. <\/p>\n\n

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\u00ab\u00a0Les d\u00e9taillants gagnants sont 67 % plus susceptibles que les d\u00e9taillants inf\u00e9rieurs \u00e0 la moyenne d’avoir enti\u00e8rement optimis\u00e9 leurs canaux d’achat en ligne et d’exp\u00e9dition \u00e0 partir d’un entrep\u00f4t\u00a0\u00bb, indique le rapport. \u00ab\u00a0Ils sont 39 % plus susceptibles d’avoir optimis\u00e9 les syst\u00e8mes et processus BOPIS\/Click and Collect et 120 % plus susceptibles d’avoir optimis\u00e9 l’achat en ligne pour la livraison locale que les d\u00e9taillants inf\u00e9rieurs \u00e0 la moyenne. <\/p>\n\n

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Le\u00e7ons sur la pand\u00e9mie<\/strong> <\/h2>\n\n
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Il n’est pas surprenant que les le\u00e7ons tir\u00e9es par les d\u00e9taillants pendant la pand\u00e9mie soient un facteur majeur dans les d\u00e9cisions d’investissement informatique. Les d\u00e9taillants reconnaissent que le secteur a fondamentalement chang\u00e9 au cours des deux derni\u00e8res ann\u00e9es, ce qui les oblige \u00e0 s’adapter. Selon Gartner, les domaines d’investissement<\/a> comprennent l’interaction sans contact, l’ex\u00e9cution des commandes, l’optimisation des co\u00fbts, ainsi que l’habilitation et l’efficacit\u00e9 des employ\u00e9s. Les syst\u00e8mes automatis\u00e9s de traitement des esp\u00e8ces jouent un r\u00f4le majeur dans la facilitation des interactions sans contact avec le grand nombre de clients qui pr\u00e9f\u00e8rent payer en esp\u00e8ces. <\/p>\n\n

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Lorsque les d\u00e9taillants prennent des d\u00e9cisions d’investissement, ils ne peuvent plus choisir de se concentrer sur les achats num\u00e9riques ou sur les achats en magasin. \u00ab\u00a0Les consommateurs veulent les deux\u00a0\u00bb, affirme M. IHL. \u00ab\u00a0Les deux sont l\u00e0 pour durer, et les d\u00e9taillants doivent investir dans les technologies pour rendre tous ces parcours rentables par eux-m\u00eames.\u00a0\u00bb <\/p>\n

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Les domaines d’investissement les plus importants concernent l’ex\u00e9cution des commandes. Selon IHL, les d\u00e9taillants gagnants augmentent de 411 % le montant qu’ils consacrent \u00e0 la gestion des stocks locaux pour honorer les commandes de commerce \u00e9lectronique. Au cours des deux prochaines ann\u00e9es, ils d\u00e9ploieront la robotique dans les op\u00e9rations d’inventaire \u00e0 un taux de croissance de 600 %. <\/p>\n\n

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Ces d\u00e9penses agressives ont un double objectif : r\u00e9pondre \u00e0 la demande de strat\u00e9gies omnicanales et combler les lacunes en mati\u00e8re de personnel caus\u00e9es par la p\u00e9nurie de main-d’\u0153uvre. IHL estime que les probl\u00e8mes de main-d’\u0153uvre dans le secteur de la vente au d\u00e9tail r\u00e9sultent d’une r\u00e9orientation des travailleurs vers la cha\u00eene d’approvisionnement et les emplois li\u00e9s \u00e0 la livraison. L’absence de nouvelles technologies telles que les points de vente mobiles, l’am\u00e9lioration de la gestion des liquidit\u00e9s et les syst\u00e8mes automatis\u00e9s de traitement des esp\u00e8ces ont \u00e9galement jou\u00e9 un r\u00f4le. <\/p>\n\n

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Pendant la pand\u00e9mie, indique le rapport, \u00ab\u00a0pr\u00e8s de 4 millions de travailleurs ont commenc\u00e9 \u00e0 travailler dans des entrep\u00f4ts et des postes de livraison dans des entreprises telles que UberEATS, DoorDash, Amazon, Postmates, au lieu de travailler dans des magasins. Cela a cr\u00e9\u00e9 une p\u00e9nurie massive de main-d’\u0153uvre pour les postes de vente au d\u00e9tail de premi\u00e8re ligne.\u00a0\u00bb<\/p>\n\n

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Tra\u00een\u00e9e technologique<\/strong> <\/h2>\n\n
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La technologie est l’un des domaines qui distinguent les d\u00e9taillants gagnants de ceux dont la croissance est moyenne. Les d\u00e9taillants dot\u00e9s de syst\u00e8mes anciens dont la maintenance est co\u00fbteuse consacrent une part plus importante de leur budget informatique \u00e0 l’exploitation de ces syst\u00e8mes qu’\u00e0 l’innovation. Toutefois, les investissements dans des technologies telles que les syst\u00e8mes de point de vente mobiles et la gestion automatis\u00e9e des esp\u00e8ces peuvent contribuer \u00e0 r\u00e9duire la quantit\u00e9 de main-d’\u0153uvre n\u00e9cessaire en magasin. <\/p>\n\n


\u00ab\u00a0Dans l’ensemble, les d\u00e9taillants indiquent que 63 % de leurs budgets informatiques sont consacr\u00e9s au maintien des syst\u00e8mes existants\u00a0\u00bb, indique le rapport.<\/p>\n\n

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Pour \u00eatre plus comp\u00e9titifs dans ce nouveau contexte, ces d\u00e9taillants doivent investir dans l’innovation et la transformation. Pour certains, il peut s’agir de petits investissements dans des syst\u00e8mes de points de vente mobiles, la gestion des esp\u00e8ces et le traitement automatis\u00e9 des esp\u00e8ces, tandis que pour d’autres, cela peut n\u00e9cessiter des solutions d’int\u00e9gration et des projets d’automatisation plus importants. <\/p>\n\n

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Comme l’a \u00e9crit Kelsie Marian, directrice de recherche senior chez Gartner, dans un article de RetailDive, les d\u00e9taillants devraient \u00ab\u00a0capitaliser sur l’\u00e9lan des activit\u00e9s de transformation pour construire et maintenir la flexibilit\u00e9 qui est exig\u00e9e pour faire des affaires aujourd’hui. Dans un avenir pr\u00e9visible, les changements de comportement des consommateurs auront un impact plus important sur la valeur du commerce de d\u00e9tail que n’importe quel autre facteur.<\/p>\n\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les d\u00e9taillants augmentent leurs budgets informatiques et consacrent une part plus importante de ces budgets \u00e0 l’innovation. 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