{"id":98521,"date":"2026-01-22T14:47:37","date_gmt":"2026-01-22T14:47:37","guid":{"rendered":"https:\/\/apgsolutions.com\/mobile-first-approach-not-just-for-small-shops-anymore\/"},"modified":"2026-01-27T16:06:01","modified_gmt":"2026-01-27T16:06:01","slug":"mobile-first-approach-not-just-for-small-shops-anymore","status":"publish","type":"post","link":"https:\/\/apgsolutions.com\/fr\/mobile-first-approach-not-just-for-small-shops-anymore\/","title":{"rendered":"L’approche \u00ab\u00a0mobile-first\u00a0\u00bb : Les petits commerces ne sont plus les seuls concern\u00e9s"},"content":{"rendered":"\t\t
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La pand\u00e9mie de COVID-19 a provoqu\u00e9 une baisse soudaine de 8,5 % de l’adoption des syst\u00e8mes de points de vente mobiles, mais la mise en \u0153uvre s’acc\u00e9l\u00e9rera au cours des quatre prochaines ann\u00e9es. D’ici 2025, la base install\u00e9e de mPOS augmentera de 20 %, selon une projection d’IHL Group<\/a>. <\/p>\n\n

Les d\u00e9taillants investissent dans les solutions mPOS pour se diff\u00e9rencier de leurs concurrents, en offrant une meilleure exp\u00e9rience de paiement, une plus grande s\u00e9curit\u00e9 des donn\u00e9es et des int\u00e9grations transparentes avec les plates-formes num\u00e9riques. \u00ab\u00a0La technologie POS mobile am\u00e9liore la capacit\u00e9 des \u00e9quipes de vente en magasin \u00e0 fournir une exp\u00e9rience d’achat personnalis\u00e9e et transparente gr\u00e2ce \u00e0 l’acc\u00e8s sur tablette \u00e0 la consultation des stocks, aux informations sur le profil des clients et \u00e0 la fonctionnalit\u00e9 de paiement depuis n’importe quel endroit du magasin\u00a0\u00bb, a d\u00e9clar\u00e9 Chris Fair, chef de produit pour le logiciel POSIM, dans un blog.<\/a> <\/p>\n\n

Les d\u00e9taillants adoptent de plus en plus une approche mobile en associant des solutions bas\u00e9es sur le web et le cloud \u00e0 du mat\u00e9riel fixe, tel que des tiroirs-caisses et des imprimantes. IHL pr\u00e9voit que pr\u00e8s de la moiti\u00e9 des d\u00e9taillants (45 %) d\u00e9ploieront des solutions mPOS cette ann\u00e9e, et 21 % suppl\u00e9mentaires en 2022. <\/p>\n\n

Avant la pand\u00e9mie, l’adoption des mPOS \u00e9tait largement limit\u00e9e aux d\u00e9taillants de niveau III (petits magasins et boutiques) qui profitaient de leur facilit\u00e9 d’utilisation, de leur flexibilit\u00e9 et de leurs co\u00fbts inf\u00e9rieurs \u00e0 ceux des syst\u00e8mes de point de vente traditionnels. \u00c0 l’avenir, selon IHL, l’adoption s’\u00e9largira \u00e0 mesure que les grands d\u00e9taillants investiront dans la technologie. <\/p>\n\n

\u00ab\u00a0Historiquement, les d\u00e9taillants de niveau III dominent largement tous les autres d\u00e9taillants en termes d’adoption des points de vente mobiles. La pand\u00e9mie de 2020 a toutefois amorc\u00e9 un changement radical, puisque les d\u00e9taillants de niveau I ont \u00e9t\u00e9 les seuls \u00e0 augmenter leur base install\u00e9e au cours de l’ann\u00e9e\u00a0\u00bb, indique IHL dans le rapport de juin 2021 intitul\u00e9 \u00ab\u00a0mPOS in the New World\u00a0\u00bb (Le point de vente mobile dans le nouveau monde).<\/p>\n\n

Les grands d\u00e9taillants ont d\u00fb rapidement s’adapter pendant la pand\u00e9mie \u00e0 de nouvelles pratiques telles que le BOPIS (achat en ligne, retrait en magasin), l’exp\u00e9dition \u00e0 partir du magasin et le ramassage \u00e0 domicile. \u00ab\u00a0Dans certains cas, ces d\u00e9taillants ont d\u00e9ploy\u00e9 la technologie disponible plut\u00f4t que celle qu’ils avaient pr\u00e9vue, ce qui signifie que jusqu’\u00e0 25 % des exp\u00e9ditions de 2020 deviendront des ‘merveilles uniques’ et seront remplac\u00e9es d\u00e8s que possible.\u00a0\u00bb <\/p>\n\n

Croissance des petits commerces et des restaurants<\/strong><\/h2>\n\n

\u00c0 l’avenir, les petits commerces et les magasins sp\u00e9cialis\u00e9s devraient continuer \u00e0 investir dans des solutions mobiles. Les raisons du co\u00fbt, de la flexibilit\u00e9 et de la convivialit\u00e9 du d\u00e9ploiement du mPOS n’ont pas chang\u00e9 ; au contraire, elles facilitent la mise en place des nouveaux d\u00e9taillants. <\/p>\n\n

Les d\u00e9taillants s’int\u00e9ressent \u00e9galement aux solutions mPOS pour exploiter les donn\u00e9es afin de personnaliser l’exp\u00e9rience des clients. M. Fair, de POSIM, encourage les d\u00e9taillants \u00e0 exploiter les points de vente pour saisir des donn\u00e9es telles que l’historique des achats, les pr\u00e9f\u00e9rences et les anniversaires, et \u00e0 appliquer ces donn\u00e9es \u00e0 des exp\u00e9riences num\u00e9riques et marketing. \u00ab\u00a0Lorsqu’une exp\u00e9rience d’achat est personnalis\u00e9e pour le client, celui-ci est 110 % plus susceptible d’acheter d’autres articles<\/a>\u00ab\u00a0, \u00e9crit-il. <\/p>\n\n

Selon IHL, les restaurants sont \u00e9galement int\u00e9ress\u00e9s par le mPOS, bien que leur adoption de la technologie soit plus lente que celle des magasins de d\u00e9tail. Alors que les consommateurs commencent \u00e0 retourner dans leurs restaurants pr\u00e9f\u00e9r\u00e9s apr\u00e8s les restrictions impos\u00e9es par la pand\u00e9mie, certains \u00e9tablissements – en particulier les zones touristiques – ont du mal \u00e0 retrouver leur niveau d’activit\u00e9 d’avant la pand\u00e9mie. <\/p>\n\n

La p\u00e9nurie de main-d’\u0153uvre a pos\u00e9 des probl\u00e8mes de personnel. Cette situation a entra\u00een\u00e9 des probl\u00e8mes avec des clients impatients, qui manifestent parfois leur agressivit\u00e9 \u00e0 l’\u00e9gard du personnel du restaurant. Dans un cas r\u00e9cent et notoire, un restaurant de Cape Cod (Massachusetts) a ferm\u00e9 ses portes pendant une demi-journ\u00e9e<\/a> \u00e0 la suite d’insultes de la part de clients. <\/p>\n\n

Alors que les restaurants tentent d’acc\u00e9l\u00e9rer leur activit\u00e9, IHL sugg\u00e8re que le mPOS \u00ab\u00a0pourrait \u00eatre une technologie de choix pour les aider dans ce sc\u00e9nario\u00a0\u00bb. Les restaurants \u00e0 service rapide tels que Chick fil-A et Del Taco ont utilis\u00e9 le mPOS pour \u00e9viter les files d’attente, et certains restaurants assis utilisent les tablettes de commande \u00e0 bon escient, selon IHL. \u00ab\u00a0En fin de compte, malgr\u00e9 les pr\u00e9visions, nous ne serions pas du tout surpris si les livraisons effectives aux restaurants en 2021 d\u00e9passaient de loin tous les autres segments\u00a0\u00bb, d\u00e9clare M. IHL. <\/p>\n\n

Strat\u00e9gie \u00ab\u00a0mobile-first<\/strong><\/h2>\n\n

Il est peu probable que le mPOS supplante enti\u00e8rement les solutions de points de vente fixes. Au contraire, les d\u00e9taillants mettent en \u0153uvre des solutions mobiles combin\u00e9es \u00e0 des syst\u00e8mes de point de vente au comptoir et \u00e0 des composants fixes afin de pouvoir accueillir efficacement les services et pratiques traditionnels en magasin, tels que le BOPIS et le ramassage \u00e0 domicile. Pour en savoir plus sur les tiroirs-caisses APG qui peuvent \u00eatre d\u00e9ploy\u00e9s avec des solutions mPOS, cliquez ici<\/a>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La pand\u00e9mie de COVID-19 a provoqu\u00e9 une baisse soudaine de 8,5 % de l’adoption des syst\u00e8mes de points de vente mobiles, mais la mise en \u0153uvre s’acc\u00e9l\u00e9rera au cours des quatre prochaines ann\u00e9es. D’ici 2025, la base install\u00e9e de mPOS augmentera de 20 %, selon une projection d’IHL Group. Les d\u00e9taillants investissent dans les solutions […]<\/p>\n","protected":false},"author":1110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[621],"tags":[],"category_press":[],"class_list":{"0":"post-98521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-leadership-eclaire"},"yoast_head":"\nSGA - L'approche mobile d'abord : Les petits commerces ne sont plus les seuls concern\u00e9s<\/title>\n<meta name=\"description\" content=\"Avantages des solutions mPOS : am\u00e9lioration du passage en caisse, renforcement de la s\u00e9curit\u00e9 des donn\u00e9es et int\u00e9gration transparente avec les plateformes num\u00e9riques. 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