Resources

Being able to open a cash drawer with bluetooth technology takes a whole new turn in this video, where APG’s Mobility solutions are used a little different…

It is no secret that delivering a memorable shopping experience is key to driving sales and loyalty. However, with customers’ in-store expectations for quick transaction times and a low tolerance for queuing, retailers are under pressure to optimize their Point-of-Sale operations. APG’s V.P. of Global Marketing, Stephen Bergeron, will highlight the challenges faced by retailers, explaining how the latest POS solutions could curb future revenue losses. With recent research revealing that US retailers lost an excess of $75 billion to abandoned carts last year, this is a talk that business owners cannot afford to miss. Resellers need to continue the journey of being the customer’s trusted advisor. Learn about the latest technologies and tools to add to your line card. This session will cover how to create a memorable experience for the retail customer at the POS and how to reduce revenue loss.

Download our white paper on Digital Marketing – Cost-Effective Branding and Messaging for POS Solution Providers. Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. The more you hone the message, the better customers understand the value you provide, which gives them an incentive to engage and transact with you. POS solution providers need a business-to-business marketing plan that introduces their business and its capabilities to customers and keeps them aware of new developments and offerings on an ongoing basis. Marketing is especially important for technology-focused businesses because customers often have trouble understanding them. It’s up to the provider to connect the dots between the technology and the benefits to the customer. In the digital age, POS solution providers have a wealth of options at their disposal to design effective marketing plans. While the need for face-to-face contact will always remain, you also need a strong digital presence for branding and ongoing communications. Effective digital marketing tools include social media, video streams, website content, SEO, email automation, and chatbots. A significant advantage of digital marketing is measurability. Thanks to analytics, you can track the metrics of marketing campaigns and make adjustments as needed, making it easier to see their impact on your bottom line.

APG Cash Drawer till covers help keep your currency secure and organized.

Does your customer’s POS system look like this… And they don’t know how to turn it into a mobile solution like this? Mobile point of sale solutions improve the shopping experience and are often used to shorten long checkout lines and reduce store walkouts. We all look for and want that superior service, but with so many options available, finding the right mobile POS solution for a retail business can be challenging. With a variety of wireless and wired interface options, including solutions for printer, USB, and Ethernet cash drawer connection, APG offers a wide range of mobile solutions to match the retail environment. Maybe your customer already has a printer-kick cash drawer and wants to introduce a tablet into their POS solution. If so, check out APG’s Bluetooth device or the USB adapter for printer-kick cash drawers. When integrated properly with a compatible POS software partner, the device will enable your retail customers to wirelessly sync between their printer-kick cash drawer and a tablet. Our wireless Ethernet and USB interfaces create a wired or wireless configuration to communicate with mobile devices at the point of sale. These solutions also welcome customizable configurations for multiple tablets that one can connect to drawers and vice versa, depending on the setup and layout of the store or retail space.