Episode 4 – Countdown to EuroShop: Coffee, Cables, and a smarttill in Action

In this new blog series, our very own Jef from Sales and Ian, our Solutions Architect, better known as Thelma & Louise, take you along on their retail road trips. They meet shop owners, managers, and cashiers, listen to challenges, and share insights on industry trends and innovative cash management solutions. Names of companies are changed (to protect the innocent… and for a bit of fun), but the stories are real. 

If retail had a Super Bowl, it would be called EuroShop.
And like any serious championship, the weeks before are… intense.
Picture Thelma & Louise in full preparation mode: Cash drawers and cables everywhere, boxes and screens and printers that all need to match the booth layout sketches, and on top, calendars are filling up with meetings. A checklist that somehow keeps getting longer instead of shorter.

“Do we have the demo smarttill^®?”
“Yes.”
“Backup cables?”
“Yes.”
“Backup for the backup cables?”
“…Now we do.”

Meetings are flying in from all directions. Retailers. Partners. Distributors. Everyone wants a slot because this is the show of the year. Our booth agenda starts to look like airport departures at peak holiday season.

Then there’s the real priority: coffee.
Not “some coffee.”
Enough coffee to fuel meaningful conversations, spontaneous demos, and at least one late-afternoon “just one more meeting” discussion about cash automation.
Just when it feels like everything is under control, Thelma stops, mid-sip.

“What if,” he says, “we don’t just talk about smart cash management… what if people can actually see it in action?”
“Yes! There is a supermarket at the trade fair! How cool would it be to install a smarttill^® there??“

So the idea was born.
Bring a smarttill^® into a real supermarket environment at EuroShop. Cashiers benefit from smart cash management during the show. And everyone visiting our booth can walk over, buy a candy bar in cash, and watch that cash get handled automatically by smarttill. No slides, no theory, just seeing how it works in real life.

Suddenly, our presence at EuroShop isn’t just a booth anymore.
It’s an experience.
You talk with us about cash management challenges.
You walk five minutes.
You buy chocolate in cash.
You watch smarttill do its thing.

Retail reality, live and unfiltered.

So yes, we’ll be at EuroShop with demos, meetings, stories from the road, and enough coffee to keep things moving. But we’re also inviting you to step into a supermarket, feel the flow, and see what smart cash management looks like when it actually matters.