Erik Metzdorf knows what it’s like to be a victim of your own success. When his food truck, Metzy’s Taqueria, rolled onto the streets of Newburyport, MA in spring 2014, a line of customers wanting to buy tacos and burritos wrapped around the block. While it shouldn’t take more than a few minutes to fulfill an order, customers were forced to wait much longer.
The problem was the truck’s POS system. Metzdorf and his crew were never able to get an off-the-shelf POS system to process credit cards, and Internet access through a 4-G based MiFi connection was spotty.
To keep up with customer demand while wrangling with the POS issues, Metzdorf says, “We had eight people working each lunch shift, but there’s only so much you can do when you don’t have the right tools in place. I was spending all my time there, trying to resolve the POS connectivity issues. I was practically sleeping in the truck, let’s put it that way!”
Call for Help
One week after opening, Erik had had enough, and asked for help through Facebook. The next day, Boston-based POS system provider Toast sent a senior engineer to Metzy’s. “It was like Superman came in and solved my problem overnight,” Metzdorf says. “They just ripped everything out. Toast came with their system and installed it. Within hours we were live. It was that simple.”
Toast deployed its SaaS-based POS system, a receipt printer, a wireless router and an IP-connected APG cash drawer. Order takers were equipped with handheld tablets that connect with the truck’s kitchen wirelessly, linking orders taken outside the truck to cooks inside the truck. Improved wireless connectivity also enabled online orders; Metzdorf says Metzy’s generates over 10 percent of its revenue through Toast’s online ordering software.
“As a mobile restaurant, it’s crucial for Metzy’s to have products that work well on WiFi. Toast helped set up the system within the food truck so they can use it anywhere, anytime,” says John McNamara, Toast’s Director of Product Management.
Soon, the long lines that had become a common sight outside the Metzy’s truck were no longer a problem.
Expansion Plans
Metzdorf says the Toast POS system is elegant and easy to use. “We have a button that says ‘tacos,’ and lists five proteins. The system brings you through those proteins, and then you are done. You can serve a family of four in under a minute.”
With the POS problems behind him, Metzdorf was able to stabilize the business, cultivating a reputation for great food that keeps customers coming back. Metzy’s Taqueria has been so successful that Erik decided to open a brick-and-mortar restaurant. Metzy’s Cantina is set to open in July at Newburyport’s commuter rail station.
Although Toast solved Metzy’s food truck’s POS woes, Metzdorf still did his due diligence in evaluating competing POS systems for the new restaurant/Cantina. “I wasn’t going to sit back and have blinders on, but I didn’t have to look for very long,” he says. It quickly became clear that Toast was the better choice, not only because Metzdorf likes the platform but also because of Toast’s customer service. “I like the fact that they pick up the phone, I like the fact that they do what they need to do to solve a problem when one occurs.”
The new restaurant is equipped with three Toast terminals. One will sit at the bar, another at a stationary POS station, and the third on a rolling cart used in the restaurant’s outdoor patio. Servers also will use handheld tablets for tableside orders and payment. This approach suits the pay-at-the table model that Metzdorf envisions, with patrons going straight to tables instead of lining up in front of cashiers to order their food.
The restaurant also will have two IP-enabled APG cash drawers connected wirelessly to the Toast platform. Toast has worked with APG since going into business in 2012. “APG and Toast share a mutual commitment to customer success and providing top-of the line hardware for restaurants. Toast has used APG cash drawers since its founding because we can rely on their quality and rock solid performance,” says McNamara.
Metzdorf says he likes the APG drawers because they offer the same feel of elegance, integration and ease of use as the Toast system.
Going forward, he plans to keep refining the fast casual dining concept, even getting drinks to a table before a server finishes taking an order. Toast’s handheld tablets and wireless connectivity make this possible. Toast and APG, Metzdorf says, are integral to his future plans for the business.
DOWNLOAD THIS CASE STUDY (PDF)
About Metzy’s
Metzy’s offers both an award-winning Taqueria-style Food Truck as well as a full service Cantina at the Newburyport Train Station. Metzy’s is committed to fresh food fast in a fun and engaging environment for families, commuters, and local workers. Metzy’s has partnered with The Newburyport Brewing Company to offer food weekly at the brewery for Thirsty Taco Thursday nights to patrons in a family-friendly atmosphere. Expanded hours, a catering offering and local office deliveries continue to fuel the eatery’s success, as loyal patrons from the greater Cape Ann and NH seacoast regions include Metzy’s in both private and public events. Metzy’s Taqueria has won North Shore Magazine’s prestigious Best of North Shore Award for 2015 and 2016 in both Mexican and Food Truck categories. For more information go to www.metzys.com, visit www.facebook.com/metzys or follow us on Twitter at @MetzysTaqueria
About Toast POS
Toast is an all-in-one restaurant technology platform. Built specifically for restaurants,
Toast brings together many solutions from integrated online ordering to gift card
and loyalty programs to labor and sales reporting all on a mobile, cloud-based POS
system. Since launching Toast in 2013, the company has grown to 200+ employees
and thousands of restaurants, ranging from fine dining to fast casual to national
chains. Follow Toast on Twitter or go to Toast’s Facebook page to learn more. pos.toasttab.com
About APG Cash Drawer
APG Cash Drawer, with over 37 years of experience, manufactures a wide range of highly durable and reliable cash drawers that are delivered quickly to the marketplace. APG Cash Drawer has built a reputation as the supplier of choice for cash management solutions for retail, grocery, hospitality, and quick serve for thousands of customers throughout the world. Whether it’s our general application cash drawer, custom designed solutions, or the SMARTtill® intelligent cash drawer, our products and brand are differentiated by our ability to deliver innovative technologies that globally enhance efficiency and security at the point of sale. visit www.cashdrawer.com or call us at 763-571-5000.