Footasylum reinvents In-Store Checkout with apg® NetPro & Newstore
Presented at RTS London 2025
Speakers: Richard (Footasylum), Will Pake-Skettis (Newstore), Walter Heyvaart (apg Solutions)
Based on a live presentation at RTS London 2025, showcasing how Footasylum transformed its store operations with mobile-first checkout. See the video below.
More time efficiency
Greater transparency
Stronger control over daily operations
The Challenge: Old Systems holding back modern Retail
Footasylum, a leading UK sports and streetwear retailer with over 60 stores nationwide, had long relied on an in-house POS system that was:
- Built on outdated technology (Java-based)
- Clunky and limited in mobility (staff tied to tills or iPods)
- Unable to handle modern omnichannel processes such as mixed baskets, ship-to-home, or endless aisle efficiently
Meanwhile, 30% of Footasylum’s transactions still involve cash, creating additional complexity in moving toward a mobile-first strategy. Customers wanted flexibility and speed, but the technology wasn’t keeping pace.
The Solution: Newstore Mobile POS with apg NetPro
After a strategic review led by new ownership, Footasylum chose to move fast and overhaul its retail systems. The decision: adopt Newstore’s mobile-first POS platform integrated with apg®’s NetPro cash drawers.
- Newstore brought a mobile-native, omnichannel platform that works out of the box, enabling features like endless aisle, click & collect, and unified shopper data.
- apg® NetPro, an IP-based networked cash drawer, gave staff the ability to process cash transactions anywhere in-store, untethered from fixed checkout counters.
Together, they enabled a future-ready, mobile-first retail environment.
The Benefits
Customer
Frictionless Checkout
Associates can complete transactions directly on the sales floor.
Mixed Payment Flexibility
Customers can pay with any combination: cash, card, gift cards, loyalty points, Klarna, or Clearpay, something the old system couldn’t support.
Faster Service
No more queuing at traditional tills; receipts can be printed instantly on the floor.
For Store Associates
Freedom & Mobility
Staff are no longer tied to a counter; they can sell, upsell, and complete transactions anywhere.
Ease of Use
Store teams described Newstore + NetPro as “catnip”, the more features they got, the more they wanted.
Empowerment
Associates can serve customers more naturally, without breaking engagement to head back to a fixed till.
For Operations
Optimized Store Layouts
Smaller or fewer cash desks free up valuable floor space for merchandising.
Scalability
With 260 NetPro drawers deployed, Footasylum can easily add or move drawers wherever needed (just a network point and power required).
Security & Compliance
Every drawer event (open/close) is logged, feeding into Newstore and Footasylum’s data lake, creating accountability and reducing fraud risk.
Speed of Deployment
Footasylum went live across its full estate in just a few months, with its Oxford Street flagship opening on day one of the rollout.
For the Business
Sales Growth
Conversions, profits, and total sales are all up since the rollout.
Customer Engagement
With features like “Bring It To Me” (QR-code triggered fitting room service) and YouTube-led brand experiences, Footasylum is building deeper ties with Gen Z customers.
Future-Ready Data
Integration with Adyen and Newstore gives a complete view of customer journeys across channels, helping manage fraud and personalize experiences.
The Impact
Footasylum’s transformation is a textbook example of how hardware and software innovation go hand in hand:
Newstore delivered the mobile-first omnichannel platform that powers the customer journey.
- Newstore delivered the mobile-first omnichannel platform that powers the customer journey.
- apg® NetPro ensured that cash – still a third of Footasylum’s business – fits seamlessly into this modern retail model.
The result: a retail experience that’s faster, more flexible, and truly customer-centric.
Conclusion
Footasylum’s story proves that even in a world racing toward digital-first retail, cash handling doesn’t have to be a limitation. With apg® NetPro and Newstore, the brand has unlocked a new level of mobility, customer satisfaction, and operational control.
For more information, visit our NetPro website or get in touch with our team!
✨ Watch the RTS London 2025 talk to see Footasylum, Newstore, and apg® Solutions explain how they reinvented in-store checkout.
Want to Dive Deeper Into smarttill®?
Explore More Case Studies
Enhanced Customer Service Through Productivity Savings
The owner of the six Grupo Compostelana restaurants has been running his successful business for many years but cash loss at the end of day was a concern as the till did not match the expected revenue…
From Counting Cash To Counting On Operational Excellence
The Costcutter store in Porthleven, UK, is a busy place, especially in the summer months when tourists flock to the seaside town. The staff was spending more than two hours daily counting money…