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Ask executives at the world’s leading software companies the secrets to their company’s success and they’ll offer up the usual answers. One of the most common and effective ways to create a channel is by building a reseller program. Successful reseller programs help ISVs

Brochure Part Number Reference: Why APG North America (M-43-156 Rev. J), Why APG Europe (M-43-163 Rev. C).

Brochure Part Number Reference: Why APG North America (M-43-156 Rev. J)

The association’s vision is to be our industry’s indispensable resource. And the mission is to accelerate the success of our members by providing knowledge and connections. Our view here at APG is that the association does an outstanding job of that. But I think about the wisdom that we’ve gained as a company to understand where the market’s headed and how we might leverage some of those ideas to help us be a better company has been invaluable, and to help us understand how we can earn the privilege of being our customers’ best and preferred source for the things that we do. RetailNOW specifically gives the channel and its various participants an ability to get together on an annual basis, discuss the events, discuss the issues that are going on and challenging the market, and hopefully come out on the other end with some viable solutions. If you want to know what’s going on in the industry, if you want to connect with some of the smartest and best people in the industry, getting involved with the association, with the board, with the committees is really a valuable thing to do. I think the point-of-sale industry right now is being challenged with channel sustainability. RetailNOW, specifically in the RSPA as an overall organization, is a vehicle in which we have access to the industry-leading resellers, software, and hardware providers address the needs of this community. On a personal level, I’ve met a lot of amazing people, I’ve made some great friends, and had some fun too. I think the RSPA’s events are the place to be in the industry, and you should be there too.

Let’s talk distribution! As a distributor, what do you look for in a supplier? What does APG have to offer you as a partner? As a trusted manufacturer with over 40 years of experience in providing cash drawer and cash management solutions to various environments, meeting and exceeding our customers’ expectations is our number one priority. In terms of product, we ship 5 million drawers annually, support 11 locations globally, ship to 70 countries worldwide, maintain a 99% shipment accuracy, and employ a flexible manufacturing strategy for quick response and short lead times. We are flexible to meet individual customer needs and provide products such as demos, pilots, proof of concepts, and training. We also have technical support teams available to answer any questions about the functions of our products. As a distribution partner of APG, you will have access to a wide range of sales, marketing, and training support tools. We can tailor specific marketing strategies and programs for your business model, including digital collateral, trade shows, co-branded events, webinars, and round tables. You can feel confident in selecting an established brand partner that offers more than just the product but also the service and support that goes with it.

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